89 Pritchel Place — Sold

The home had been listed for more than a year with MLS exposure and professional photography. Luis Avila created an Instagram Reel showcasing the property and used social media to put it in front of a much larger audience. Within about a week of the Reel being posted, the home was under contract, and the sale closed in October 2026. The Reel did not sell the home on its own; it created new attention and momentum that, combined with experienced negotiation, led to the contract.

The house did not change. The attention around it did. Instead of waiting for buyers to find the listing, the marketing gave people a reason to stop and watch, and it reached buyers outside the usual Vail Valley audience.

Very important, as part of a complete plan. Luxury buyers are often not local and are rarely searching the MLS every day, but they do spend time on their phones. Social media puts a property where their attention already is. It works best alongside professional photography, sound pricing guidance, the MLS, brokerage networks and experienced negotiation.

Yes. 89 Pritchel Place is a $5M+ home in Cordillera, and the attention created by a single Reel helped bring it to contract after more than a year on the market. Social media does not replace pricing, presentation or negotiation, but at this price point the number of qualified buyers is small and spread out, and reaching more of them matters.

With content made to travel: professional photography and video, a story about how the home is lived in, and social media and digital distribution aimed at buyers on the Front Range, in major U.S. markets and abroad, together with MLS syndication and the Berkshire Hathaway HomeServices network.

International buyers usually discover a property online before they ever visit. We market in English and Spanish, use social media that is not limited by geography, and work within the Berkshire Hathaway HomeServices network and our cross-border Minkoba partnership with Mexico.

A traditional approach lists the property, places it on the MLS and waits. Our approach builds a strategy first, creates content that gives people a reason to stop and watch, and actively distributes it to the right audiences, while keeping the experienced pricing, negotiation and transaction work that every sale still needs.

By planning before launch, so the property goes to market with the right positioning and presentation from day one, and by handling showings, buyer questions, negotiation and the transaction for you. The goal is a sale that moves forward steadily so you can focus on your next move.

Then it may not need more time. It may need more attention, better positioning, better storytelling and exposure to the right people. That is the situation 89 Pritchel Place was in after more than a year on the market.

Yes. We start by understanding why it did not sell, then rebuild the positioning, presentation and marketing plan around what buyers actually respond to. If your home is currently listed with another brokerage, we will be glad to talk once that agreement has ended.

The home was co-listed by Alida Zwaan and Luis Avila of Berkshire Hathaway HomeServices Colorado Properties. Alida brought experience in negotiation and the transaction process; Luis led the marketing strategy and the social media attention.

Yes. We help buyers find homes across Cordillera, including the Summit, the Divide, the Ranch and the Valley Club, and we can show you what is available today.

Yes. We can help you explore new construction opportunities in Cordillera, including properties that may not yet be publicly marketed, and evaluate them with a construction background behind the advice.